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Community Involvement

LCI Brands is committed to giving back to both the local community and the larger global community. As travelers and outdoor enthusiasts ourselves, we know that compassion transcends cultural, religious, political, and national borders. It is because of our experiences traveling to different parts of the world that we realize we’re all connected by our common thread of humanity and should help those in need. To learn more about our work, and how you can support these programs, please click on the links below.

AIM High

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The employees at LCI Brands are proud supporters of the AIM High program by Center for Companies That Care. The organization seeks to educate and inspire employers to practice employee engagement, create work environments that enable individuals to thrive, and develop partnerships to strengthen future generations of people.

Staff members mentor low-income students in Chicago at risk of not graduating from high school by building one-on-one relationships with them. Through activities such as attending plays, visiting museums, and participating in job fairs, volunteers aim to expose these youth to the arts as well as support and encourage them in their own academic and career interests. Once a year the students also job shadow at the LCI Brands offices.

The Center for Companies That Care channels the power of Chicagoland businesses to address tenacious social issues facing the community today to improve the lives of individuals, families and communities and ensure social sustainability. Programs focus on education, workforce development, and literacy.

To participate in AIM High or to support other Center for Companies That Care programs, please visit their website.

Outsiders Ball

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The Outsiders Ball, presented by the Outdoor Foundation, provides funding to projects across the country that inspire a new generation of outdoor enthusiasts. With support from the outdoor industry, these grassroots projects connect nearly 15,000 people with outdoor activities, including programs such as Learning the Ropes of Life, A Week in the Wild, and Kids and Kayaks.

The Outdoor Foundation is a not-for-profit 501(c)3 established by Outdoor Industry Association (OIA). The Outdoor Foundation focuses on inspiring future generations of outdoor enthusiasts and encouraging a healthier, more active lifestyle. Its vision is to be a driving force behind a massive increase in active outdoor recreation in the US.

As a Bronze Sponsor of the Outsiders Ball, LCI Brands supports these community, campus, and national park projects. Team members also attend the Outsiders Ball at the Outdoor Retailer Show in Salt Lake City, which has raised over $700,000 to support 200 community projects across the country. To learn more about the Ball or to donate directly, please visit the Outdoor Foundation.